Marketing

This is a recently developed company brochure for Contently, outlining our most recent "Content that Works" positioning, and highlighting the great work we do for clients.

This is a recently created brochure for Metrics that Matter, the world's leading talent analytics platform from KnowledgeAdvisors. I worked with a designer at Advanced Design, Mercy Ehrler, to tell a compelling story of some truly groundbreaking technology. The messaging developed here cascaded into a website, sales decks, pitches, and product sheets. KnowledgeAdvisors was acquired by CEB in March of 2014.

In order to provide a concise and user friendly introduction to Metrics that Matter's learning analytics capabilities, I hired the animation team at Rocketwheel to help develop dynamic visuals to deliver on a script I wrote to emphasize the core features and benefits of the system. This video was used in Google video campaigns, at trade shows, in sales discussions and on the KnowledgeAdvisors website.

This is a brochure for the launch of a new safety survey product at Towers Perrin-ISR, designed to help identify major process issues before they become accidents. I helped spearhead this initiative along with a colleague Dr. Joe Dettmann, under the tuttelage of the recently passed Jack Stanek. RIP Jack. Since being launched, these surveys have been implemented in companies around the world, hopefully saving lives and preventing injuries in the process.

If you're interested in increasing urgency in the sales process, explain how your clients are doing harm to their business right now by not purchasing your product. In this ad for CLO Magazine, I help define the high cost of scrap learning - the wasted hours employees spend on poorly targeted training.

Looking to shorten your sales cycle? Make sure you've got a rock solid argument about the business case for your product. Here, I worked with the sales and leadership team at KnowledgeAdvisors to discover the key benefits to using Metrics that Matter, and developed the messaging to explain clearly to buyers about how they would see a definite return on their investment.

I wrote and directed this commercial and video demo, working with the talented animation team at Rocketwheel to tell the story of the new Metrics that Matter Talent Analytics Suite. Video was a key part of the product launch for this product, and this one was used in Google Video campaigns, at trade shows, and as an introductory teaser by the KnowledgeAdvisors sales team.

This brochure was created as part of the launch of the Metrics that Matter Big Data module. I developed the messaging and launch strategy for this important new revenue generating tool for KnowledgeAdvisors.